Marketing is an abstract thing. You ask 10 people what marketing is, you know what you are going to get? 10 different answers. However, an easy, simple way to define what marketing is, communicating to your clients about you or your company. The best way to communicate would be for you the owner, or professional, is to communicate why you are different, show your expertise, and offer the relevant solutions to each individual client.

Now we all know that this is not efficient, let alone possible. Enter communicating through video. Videos you can link, have live on your website or social media. 68% percent of consumers would rather watch a video of your product or service than any other media consumption, i.e. read, see photos or graphics.

The most effective type of videos is something G.Bains from B.Co Agency went over as his Business Spotlight. For more info visit their website: www.thebcoagency.com